Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use #1. Master Your Inbound Strategy As a B2B marketer, you know the drill: Every marketing effort should start with a planned-out strategy to bring actual results. Inbound marketing is no exception, but only 44 percent of B2B marketers have a documented inbound strategy. It’s time to start thinking about your website, blog, and social media accounts, and how they can bring leads inbound. The first steps toward an effective inbound marketing strategy are defining your business goals, thoroughly researching your industry, and gaining profound understanding of your customers. Your goals should focus on revenue and the key performance indicators you will observe. You also need to decide what you wish to grow—is it the number of leads, the number of customers, or just the revenue itself? Once you’ve defined your KPIs, you’re ready to move to the next level: understanding your industry. It’s useful to research how your competitors go about inbound marketing and to catch up on important industry statistics. Finally, you have to delve into how best to meet your customers’ needs. #2. Focus on Your Target Audiences with Laser Precision Get found. Get involved. Get loved. strangers visitors leads customers promoters BLOG FORMS EMAIL EVENTS KEYWORDS CALLS-TO-ACTION SIGNALS SOCIAL INBOX SOCIAL MEDIA LANDING PAGES WORKFLOW SMART CONTENT Image source: The Marketing Net Your customers’ needs deserve special attention. Without a sharp eye on your target audience, it will be difficult for any content marketing to succeed. Consider demographics and top channels for communication, and conduct detailed research of your potential customers’ pain points. Created by inSegment www.insegment.com 4