Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use B2B LinkedIn 71% 83% Twitter 80% 74% Facebook 80% 70% YouTube 61% 56% Google+ 39% 13% Pinterest 26% N/A SlideSare 23% 20% 12%ieo N/A 10% Flickr 10% 10%Stubleon N/A N/A 8% Foursuare N/A 7% Instagra N/A 7% Tublr 6% uora 2012 2011 N/A 0 20 40 60 80 100 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs Image source: Content Marketing Institute Whether you have already deployed inbound marketing or are considering the idea of starting now, these 10 expert tips will help you set and achieve your B2B marketing goals. Created by inSegment www.insegment.com 3

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