Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use #10. Deliver Interactive and Visual Materials Once you’ve gotten ahold of the above techniques for written content, it’s time to get visual. Embedding graphics and imagery is a big win, since these types of information are processed more easily by our brains. Instead of investing time in a long read, people often prefer to check out an infographic or watch a video. Try content repurposing—in other words, turning your old whitepapers and guides into brief multimedia assets. These could be interactive presentations or, if you have extra resources, witty and educational videos. It’s also easier to share visual and interactive content over social media. Content illustrated with relevant images gets viewed 94 percent more, so creating visual content is a top priority for digital marketers. So now you know inbound marketing doesn’t need to be boring—but it also doesn’t need to be complicated. You can produce impressive results from your B2B marketing efforts even with basic knowledge of its principles. The 10 best practices you’ve seen here have proven their value in past years, so why not experiment with them in your own inbound marketing strategy? And the most important thing to remember: Focus on your target audiences and their most pressing challenges, so that your content provides a solution. Start with a thorough plan, craft useful and timely content, and nail down your customers’ buying cycles. That’s how you’ll be able to offer them what they need, when they need it—a surefire way to turn your leads into buyers. Alexander Kesler Bio: Let’s get in touch! +1 (617) 965-0800x800 Email: [email protected] © 2016, inSegment, Inc.All Rights Reserved Created by inSegment www.insegment.com 10