Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use #9. Embrace Creative Campaigns Just a gentle reminder: B2B marketing campaigns don’t need to be boring and stiff. Many B2B marketers still expect that their target audiences won’t appreciate humor or unorthodox approaches and instead use a more formal style in their campaigns. But when you craft your inbound campaigns, don’t forget that B2B decision makers are people. While they need to make important finance-related decisions, they are also influenced by emotions like the rest of us. Your content should be educational and high-quality—but don’t be afraid to surprise your audience with the way you deliver the information. In fact, creative messages are more likely to help you reach your campaign goals. Using the right balance of humor, personalization, and storytelling within your content is paramount to your inbound marketing success. B2C campaigns can actually be a great source of inspiration for your B2B marketing efforts. Created by inSegment www.insegment.com 9