Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use OUTBOUND INBOUND (Interruption) (Permission) VS Cold Calling SEO Cold Emails (SPAM) Blogging Interruptive Ads Attraction Marketer - Centric Customer - Centric Image source: DigDev Media For many B2B companies, inbound marketing is already the preferred marketing method for attracting and communicating with customers. In a world oversaturated with information, useful and engaging content has proven to be one of the most effective ways to reach out to target audiences. Traditional marketing and advertising hacks are becoming a thing of the past as audiences evolve. In fact, 80 percent of business decision makers say that they’d prefer to get information about brands and their products through a series of articles than through conventional ads. The modern customer is more informed than ever and cheap advertising messages simply don’t work like they used to. Instead of forcing ad messages on people, inbound focuses on creating valuable content assets on owned media such as company websites and blogs. Content is then distributed in the right way—and at the right time—so that it achieves the maximum impact on target audiences and brings in new customers. The efficacy of inbound marketing is proven by the statistics. B2B businesses that employ blogging report that their lead generation has increased by 67 percent per month. 87 percent of B2B marketers say they use social media to distribute content, and 91 percent of them have embraced the use of content as a whole. Created by inSegment www.insegment.com 2