Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use #7. Build Your Email List Gating premium content is just one of the many ways to compile an email list of qualifying leads. You might choose another—social media interactions, direct queries, or user comments, for example—but, no matter what, building an email list should be a top priority. Try to see every interaction with a prospect as an opportunity to collect their contact details. There are a number of other simple but clever ways to grow your email list—for example, adding a subscription link to all your employees’ email signatures or promoting an offer, quiz, or prize on social media. #8. Showcase Customer Reviews and Testimonials While nurturing leads with original content and email campaigns, it’s important to continue to develop your brand’s presence. Attracting prospects to your owned media is great, but only if they then find sufficient evidence that your company is credible and worth their time. That’s why showcasing your brand’s credibility should be on your inbound to-do list. One of the most effective ways to do this is to include customer reviews and testimonials on your company website, blog, social media networks, and even YouTube channel. Instead of churning out promises about your products or services yourself, provide reviews and testimonials Image source: L-Tron Corporation as trustworthy accounts of what your prospects can expect when they choose your brand. These authentic opinions about your products and services are often the most persuasive to your future buyers. Created by inSegment www.insegment.com 8