Inbound Marketing - 10 Best Practices Every Marketer Should Know and Use #5. Don’t Forget About Guest Blogging Producing rich and high-quality content can be quite resource-demanding. A great way to supplement your work, therefore, is to invite guest bloggers to contribute to your owned media with their own original content. Guest blogging is a great way to collaborate with great authors, industry experts, and influencers. Along with fresh content, they will also bring their audience to your company. How? When contributors publish a post on your blog, they are likely to promote it via their own channels. This means extra exposure for your website, and also shows that the guest blogger approves of your brand. Or, consider becoming a guest blogger yourself. This, too, can give your blog additional visibility, as well as backlinks. #6. Use the Power of Premium Content Want to create content that’s even more impressive? Go premium. Premium content can take the form of a whitepaper, ebook, infographic, case study or how-to guide on topics that would interest your audience. These types of assets can boost your online presence, attract more people to your brand, and help to position you as an industry expert. In this sense, premium content holds great potential for lead generation. While blog posts can be quick and easy to produce, more comprehensive content can offer long-lasting value. Also, different types of premium content can be applied at various stages of the buying cycle, giving visitors what they need to become leads and, eventually, customers. Sharing premium content is also a great way to collect email contacts. Content assets such as guides and whitepapers can be “gated,” meaning that a visitor needs to leave their email in order to download. This Image source: Blogging Pro is how potential leads commonly become subscribers of your email campaigns. Created by inSegment www.insegment.com 7